The price of course cheaper than getting them directly from Ricoh in my case. Secondly the whites seem to be better more vibrant then the original cartridges then Ricoh. Also they seem to be the only company that if you order on Friday you can get it Saturday.
Once again Firebird pretreatment is spot on.
First production run this weekend, all shirts came out better than expected. And I cannot say enough about the support team. Fast response and very helpful.